Fresh Takes on AI Search and Brand Magic

In the span of a few election cycles, political persuasion has shifted from television spots and door knocks to message-tested Facebook ads and microtargeted video. The next phase is already here - and it is conversational. A series of rigorous new studies led by David Rand, Gordon Pennycook and collaborators shows that large language model (LLM) chatbots can meaningfully change voters' views on candidates and policies after a single short conversation. In some settings, they outperform the per

Political communication is colliding with a new information layer. Voters now ask ChatGPT, Gemini or Google’s AI Mode to explain what parties stand for, who seems credible and how policy trade offs compare, often before they see a single ad or click a result. Google reports that more than 1.5 billion people have used its AI generated summaries, and generative AI referrals to websites have grown by several thousand percent year on year in sectors like retail, a signal of how quickly behaviour is

As more people turn to AI for political guidance, perception is no longer formed only by media or social platforms - it’s increasingly shaped by how AI synthesises information from across the internet.  RankBee helps political campaigns understand and shape how AI systems describe them to voters.  RankBee reveals what questions voters ask AI, which attributes AI uses to answer them, and how a candidate is currently framed across key issues. RankBee then tests and optimizes content so AI is mor

Large language models (LLMs) like ChatGPT and AI search interfaces like Google AI Overviews are becoming a “new front page” for voter research. Voters don’t just search; they ask questions like “Which candidate is better for the economy?” or “Who will lower my taxes?”. Undecided voters decide elections. Be present where AI shapes opinions. When those questions get answered by AI, your campaign’s narrative is either represented accurately, partially, or not at all. LLM optimization for politic